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Other Color Processes:
One obviously excellent use for Flexichrome is in the production of expensive color portraits. The Flexichrome process has the advantage that it permits the photographer to make a number of black and white exposures in the ordinary manner and at the ordinary film cost, then have the selected negative carefully retouched before the print is made, resulting in a much more flattering picture than a straight portrait shot on regular color transparency film. Ordinarily, color retouching by any of the other processes can be done only by an expert and at great cost.Other color processes are being developed which will open up new profit possibilities in virtually every one of the picture specialties covered in this book. One which is comparatively new and hardly exploited at all is the Flexichrome process, which makes it possible to produce a good color print from a black and white negative. In this process the colors are applied by hand but the final result bears no resemblance to the ordinary tinted picture. Rather the picture looks like a good color lithograph. Anyone who becomes an expert at making good Flexichrome prints probably could count on a number of years during which he would have little competition.
The subject of paints and painting is so intimately related to effective and tasteful color use that a technical knowledge of the processes and the methods of obtaining desired results is essential as part of the equipment of all decorators.
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